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when I speak of trouble in paradise, I speak of trouble I speak of paradise.

                        Diary entry, New York, USa, 2018

The person behind Not_a_studio is 

Lea Schweinfurth.

she lives in Ger-many where she also continues to work on the 

project Not_a_Studio, always looking for new collaborations and dialogues. meanwhile she is also trying to find her way through a fashion industry that can be both–Trouble and paradise. 

throughout the last couple years she lived abroad in Los Angeles and New York, where the initial idea for this project was planted. if interested in her cv, please klick here


Fashion is both trouble and paradise. This project is about the exploration of how to connect troublesome issues of the industry like waste, pollution, overconsumption and discrimination with the playful and communicative power of fashion.

This is a platform to inform and explore fashion and sustainability, from a wide range of personal definitions to hard facts. We talk with experts of the industry as well as examining the topic creativley with artists all over the world. It is all about spreading the word and opening the door to sustainable practice in fashion.

The "ADD_IT_COLLECTION" can be seen as personal interpretation of the observation made on sustainable fashion. It rethinks seasonal design contributions and focuses on contemporary sustainable fashion. 

Striving to use methods other than timelessness and simplicity – staples of current sustainable practices – NOT_A_STUDIO’s items can be seen as fashionable accessories in a wider sense. Worn on top of the wearer’s own outfit the Items function more like textile jewellery or add-on apparel. All Items are as gender and size inclusive as possible, matching the requirements of a diverse, urban and creative population in search of self-expression through progressive sartorial choices. 

Sustainability includes methods of recycling and reusing. NOT_A_STUDIO’s Items are made from disposed garments supplied by TexAid – one of Germany’s largest textile separating plants - and fabric scraps from other brands’ production runs. Each Item is labelled by a visible QR-Code, leading to NOT_A_STUDIO’s online platform with updates on collaborations, projects and information on sustainability, fashion & culture.

sculptures of disposed garments

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